About Advancement
As costs associated with higher education climb and support from public sources declines, private support for The Ohio State University is increasingly critical in order to realize the institution's noble land-grant mission to educate students, create knowledge, and serve communities.
Increasingly in higher education, the responsibility for managing an institution's relationships with key external constituents—including alumni and friends, government policy-makers, media, and the community—falls to an office of institutional advancement that consists of the four functional areas of alumni relations, public relations, marketing, and development.
In September 2010, The Ohio State University Board of Trustees created a new Advancement Committee. In February 2011, the board passed a resolution formally approving eight advancement objectives for the university and authorizing President Gee "to take all actions required to support the successful implementation of an advancement model."
The goal of this new model: the strategic, university-wide integration and coordination of alumni relations, communications and marketing, and development functions to foster positive relationships with students, alumni, and other key audiences; provide multiple opportunities for engagement; and generate involvement with and support for the mission of The Ohio State University.
· Advancement at Ohio State: Background & Goals (presented to trustees 09/2011)
· Board of Trustees Resolution (approved 02/11/2011)
University Advancement